Billy McFarland Puts Fyre Festival 2 On Ice For Good

Billy McFarland, for whatever reason, thought he could revive Fyre Fest, but now claims he is canceling the struggling music festival before attempting to make it happen.

Shortly after announcing that he is transforming Fyre Fest into a music streaming video-on-demand service, McFarland is now saying that he is officially canceling the festival.

The news comes after word of the Fyre Fest 2 postponement, with no new date of the festival’s return in sight. McFarland also announced that he is planning to sell the brand that is now synonymous with Ja Rule and struggle after poor festivalgoers found themselves stranded on the Bahamian island of Great Exuma.

McFarland announced the news via a statement he shared on Instagram:

 “A new chapter begins. After two years of rebuilding FYRE with honesty, creativity, and relentless effort, it’s time to pass the torch. We’re officially putting the FYRE brand up for sale. To the right buyer: the platform is yours. Execute the vision. Make history.” On why he is selling the brand, McFarland shares that he the festival is becoming “bigger than any one person and bigger than what I’m able to lead on my own.” He added in the statement, “When my team and I launched FYRE Festival 2, it was about two things: finishing what I started and making things right. Over the past two years, we’ve poured everything into bringing Fyre back with honesty, transparency, relentless effort, and creativity. We’ve taken the long road to rebuilding trust. We rebuilt momentum. And we proved one thing without a doubt: FYRE is one of the most powerful attention engines in the world.”