Nick Grant is a 36 year old MC from Atlanta, Georgia emerging in 2016 off his debut mixtape ‘88 along with the Epic Records-backed debut album Return of the Cool. His next tape Dreamin’ Out Loud would prelude the acclaimed God Bless the Child produced by Tae Beast of the Top Dawg Entertainment in-house production team Digi+Phonics, which later led to Carolina Diaries & Welcome to Loveland. A year & half since Sunday Dinner however, I Took It Personal has finally arrived a week after its initial release date.
“Unforgettable” sets the tone with a piano/boom bap hybrid sprinkling remnants of the past in his music testifying to the legacy he’s already established for himself whereas “Let It Reign / Read Your Contract” gets split into a soulful first half boasting that everything he writes murders & the other lamenting his time being on a major label including giving advice to anyone who wants to get signed basing it from his own experiences with Grand Hustle Records & later Epic.
The soul sample on “Do You Love Me?” fits the whole theme of love telling his girl that she’s the very reason he bosses up & he’s the realest out of all the fish in the sea leading into “Big Tymers” talking about there not being any other better story than the underdog. “Pass It Out / House Calls” serves as another 2-parter cloudily looking to chalk out his competition during the first half & the other talking about there being a problem if the dogs get called.
Chipmunk soul & boom bap get fused during “The Ritual” boasting that he’s the very reason why the matrix is glitching at the moment just before “No Apologies” belittles everyone who relies on ghostwriters over a jazzy yet soulful instrumental. “Love for the Mob” finds himself keeping it p & moving in silence like psalms showing off some killer wordplay while “The Pride” talks about joking a lot with his girl & still getting deep with her.
“Back Home” experiments with sample drill a bit reflecting on going major now & getting it out the mud when he started while “Product, User, Dealer” talks about making your favorite MC relapsing snorting lines again on top of observation the treachery of them street corners. Moving on from there, “Something to Sei” tackles a kind of love Nick feels should be illegal considering he was selling merch to give her heaven on earth.
The song “Nothing’s Free” brings a darker trap atmosphere to the table blending these hi-hats & ominous piano chords together until a symphonic switch up halfway through saying that America’s eating it’s babies when that couldn’t be any more true while “It Ain’t Personal” caps off the LP with 1 last soul sample chop making y’all think somebody filming him the way he’s shooting muhfuckas.
God Bless the Child was what renewed my interest in Nick during a rough time period in the lives of many & now that we’re pretty much halfway through the decade, I Took It Personal surpasses Return of the Cool as his strongest full-length & I feel like lot of people can learn a few things from it if you want to get involved with the music business. He’s laying out every experience he’s had in the industry whether it be good or bad & the production could be his most eclectic showing influences of boom bap, trap, jazz rap, chipmunk soul, cloud rap & sample drill.
Score: 8/10
